WAS IST GUT—DDC Salon Munich

How can we create an understanding, both within and outside the design industry, of the impact that design is capable of? As an interface between technology, business and society.

The creative industries bridge the gap between people and technology in many contexts. Value creation and cultural significance are enhanced through design. Design creates spaces of possibility whose potential can only be fully realized through collaboration between politics, business, technology, and society.

The publication for the DDC AWARD 2025—WAS IST GUT—will be released during the event.


Welcome:
Dr. Anna Frey, Scientific Director, acatech

Panelists:
Karianne Fogelberg, MA(RCA), design theorist and founder of UnDesignUnit

Tobias Schalkhaußer, Chief Marketing & Digital Officer, Brainlab SE

MDirig. Dr. Markus Eder, Head of the Department for Small and Medium-Sized Enterprises, Crafts, Trade, and Freelance Professions, including the Creative Industries/Design, Bavarian State Ministry of Economic Affairs, Regional Development and Energy

Moderator:
Prof. Bettina Otto, DDC board nember


The event is sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy.