Come & Play! Think and design strategically with color and material

Come and Play! Discover how color and material interact strategically. Based on RAL COLOUR FEELING 2027+, you will develop needs-based concepts and put your ideas into practice straight away.

How do color and material influence our perception, emotions and use of spaces and products—and how can these levels of impact be consciously and strategically designed?

The workshop ‘Come & Play! Think and design strategically with colour and material’ at Munich Creative Business Week 2026 is dedicated to precisely this question. In a collaboration between RAL and Gabriel, participants combine color systems, future impulses, and various textures and materials into an integrated design process.

The starting point is the trend report RAL COLOUR FEELING 2027+ Envision and Craft, which serves as a future- and needs-oriented framework. This is followed by experimental work with the specially developed RAL Trendbox: colors and materials are combined, tested, reviewed, and analyzed in terms of their effect.

The aim is not to think about color intentions in isolation, but to consistently translate them into material decisions. Small teams create strategic mood boards that address specific application scenarios and clearly justify the desired effect – and how this can be achieved through color and material.

RAL contributes structured color logic in the context of trend forecasting, while Gabriel contributes textile material expertise and tactile reality. Together, they build a bridge connecting insight, tool, and application, a true "Playground of Possibilities."

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