Business panel – From playground to impact: Design as a game changer..

When design becomes a catalyst: Creativity encounters AI and the market—and the sudden impact resonates worldwide.

Which innovations will shape our future—particularly in the interaction between AI, technology and global markets? Success will be reaped by what is new, but also by what is meaningful, responsible, and emotionally relevant. This is where design-driven innovation comes in. It combines creativity with strategic orientation, and translates complex technologies and systems into user-friendly, marketable solutions.

In the business panel, executives from companies and design agencies will explain how design opens up new opportunities and enables genuine breakthroughs—from AI-based applications to sustainable products. Together, we will identify methods and processes are crucial and how the role of design is evolving, also with a view to safeguarding international competitiveness.

Come along and contribute your perspective—we look forward to exchanging ideas with you. The event is aimed at companies, design agencies, and anyone seeking to understand how design strengthens innovation and shapes the future.

The event is free of charge, but registration is required.