Brands With Attitude—What remains when design and color are gone?

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Tuesday, 05/5 16:00 - 17:30

Brands With Attitude—What remains when design and color are gone?

Name: Brands With Attitude—What remains when design and color are gone?
Start: 2026-05-05T16:00:00+02:00
End: 2026-05-05T17:30:00+02:00
Location: KERNFORM Markenberatung c/o Tumblinger Creative Hub

KERNFORM Markenberatung c/o Tumblinger Creative Hub

— Workshop / Coaching session
Economy

KERNFORM Markenberatung c/o Tumblinger Creative Hub
Tumblingerstraße 23, 80337 München

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Brands With Attitude—What remains when design and color are gone?

Tuesday, 05/5 16:00 - 17:30

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Discussions of "attitude" often mention values. But how can attitude be experienced? In this interactive workshop, we examine how attitude becomes visible in behavior, communication, and decisions.

Brands are often described in terms of positioning, design, and tonality. But their credibility is determined by something else: how they behave when situations become contradictory, unpleasant, or unclear.

This workshop invites you to view brands as an expression of attitude. Together, we will explore how attitude can be embedded in vision, mission, values, communication, and customer experience, and how employees and clients can recognize and experience it.

c/o Tumblinger Creative Hub and Kreativ München

Discipline:

Branding / Marketing
Event code:

797
Language:

German
Barrier-free:

No