mcbw base x Designworks

From cars to restaurants to charging parks: BMW Group subsidiary Designworks creates a tailor-made stage for innovation for every project empowering its designers to fully unleash their creativity.

The popular Creative Morning Sessions are back for a new edition at the mcbw base (bayern design / Gabelsbergerstraße 85, rear building), with talks, breakfast, coffee, inspiration, and exchange. Be there!

Starting on May 5, there will be a varied start to the mcbw day every morning at 8:30 a.m. Be inspired by the talks, with hot coffee from nunc. and oven-fresh pretzels from Julius Brantner. There's no better way to start the day!

These exciting insights await you on Wednesday:

Since its founding in 1972, Designworks (a subsidiary of the BMW Group) has made its internal Playground of Possibilities the cornerstone of every project, recognizing that the better the playground is designed, the more groundbreaking the results.

In today´s Creative Coffee Session, the Designworks team will take you behind the scenes of four of their latest projects: a fine dining restaurant in the heart of Munich, a charging park that sets a new aesthetic benchmark for electric mobility, a creative collaboration celebrating the racing heritage of an automotive brand, and a consulting project shaping the future vision of an iconic British amplifier manufacturer. In a lively 30-minute session, the designers will share four powerful approaches they use to fully leverage their Playground of Possibilities, turning creative freedom into forward-thinking solutions.