working AI – between possibility and reality

4 insights spanning hype, culture and value creation! How AI is transforming management brand governance. From "learning through play" to the question: What does GEO have to do with branding?

stilbezirk, agency for transformational branding, invites you to 4 talks.

2:15–2:35 pm Learning Through Play with AI

New business models: serious games meet analog game intelligence. Markus Utomo (game designer) and Klaus Meyer (Emergency Medicine Working Group) demonstrate how AI lowers the barriers to creating bespoke educational games. Discover how dry facts in medicine or brand management can be transformed into exciting business models and motivating professional development.

2:45–3:05 pm Efficiency vs. Authenticity

Using the performance brand DYNAFIT as a case study, Daniel Scheitacker (Creative Director, stilbezirk) explores the conceptualization and creation process. Can AI-generated content win over a target audience that demands authentic communication? An honest look at strategy, implementation, and lessons learnt.

3:15–3:35 pm Storytelling in Brand Spaces
Prof. Christine Albert (Spatial & Event Design, Tech. Hochschule Nürnberg) shows us the impact storytelling can have within a space. Discover how AI, as a creative tool, helps translate brand values into stories that can be physically experienced, from initial vision to sensory experience.


3:45–4:05 Brand Authority in the Age of AI
Henrik v. Janda-Eble (founder, brand expert, stilbezirk) explains why AI is not an IT issue. In the age of GEO (Generative Engine Optimization), search engines only recognize brands with a clear identity.

4:10-6 pm: Q&A & networking at the speakers’ tables