Designing the Impossible: Creativity in the Age of AI

How is AI reshaping creative work? This session explores how technology is transforming visual storytelling and opening up new pathways for designing ideas once thought impossible.

In the session “Designing the Impossible: Creativity in the Age of AI,” AI Creative Director Laura Niggeschmidt examines how generative technologies are influencing contemporary creative practice in architecture and interior design.

The talk studies how AI-driven tools affect ideation processes, visual narratives, and the development of spatial concepts, shedding light on the evolving relationship between technological systems and design disciplines.

The program begins with a short welcome, followed by an in-depth talk that outlines current developments and practical applications within AI‑supported creative workflows. This includes methods for integrating AI into early conceptual phases, approaches to visual direction for interior and architectural projects, and reflections on how automation redefines the boundaries of design authorship.

An open discussion and Q&A session invite participants to exchange perspectives on the opportunities and challenges emerging from AI‑mediated creative environments, and to consider how these shifts may shape the future of spatial and visual storytelling.