Strategies in Trademark and Design Protection

Find out how to protect your ideas and your business. A renowned IP expert shows how to safeguard trademarks, designs, and inventions. Gain knowledge, insights, and top networking opportunities.

As part of the munich creative business week (mcbw), we organize an annual open workshop to provide accessible guidance on intellectual property issues. The event is held at our boutique IP law firm in Bogenhausen, which is one of the oldest IP law firms in Germany.

The workshop offers a practical introduction to important topics such as trademark law, design law, copyright law, and competition law. Using real-world case studies, the presentation highlights common challenges and practical strategies for protecting creative ideas and business concepts.

Designed as an interactive seminar rather than a traditional lecture, the session encourages questions and discussion throughout. Participants gain practical insights into how ideas evolve into marketable brands or products, and learn how to leverage intellectual property rights to secure a competitive market position.

Attendees have traditionally been very diverse, including students with an interest in industrial design careers, professional designers, startup founders, small and medium-sized entrepreneurs, and inhouse IP professionals. This mix inspires lively debate and multiple perspectives.

The program lasts approximately 90 minutes and concludes in a relaxed setting with drinks and finger food, as an opportunity for participants to engage in informal discussion and networking.