What happens when design suddenly becomes soft? When an object appears in the urban landscape that piques curiosity, invites you to come closer—and maybe even to play?
At the heart of Rindermarkt, an installation is taking shape for the munich creative business week that is simultaneously a work of art, a landmark, and an invitation: a large-scale inflatable. Soft, colorful, and impossible to miss, it creates a striking visual presence in the urban landscape and ensures the mcbw's presence is visible from afar.
Inflatables have a long tradition in art and design. Since the 1960s, artists and architects have experimented with inflatable structures as an alternative to weighty monumental architecture. Light, mobile, and temporary, they take over spaces, shift perspectives, and invite interaction. Their rounded forms make a playful and accessible impression; they lower barriers and open up new possibilities for engaging with design.
The mcbw inflatable also follows this idea. No mere eye-catcher, it is an experience. At its location on Rindermarkt, it invites visitors to stop, walk around it, touch it, and perceive the public space in a new way. Here, design is not just viewed but physically experienced.
A second, smaller inflatable floats in the Ruffinihaus, or more precisely at the ceiling of the Ruffini-Laden. It serves as a visible reference to the installation’s origin and connects the two locations.
Photos and selfies in front of the colorful object are expressly encouraged!
#designconnects
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Discipline:
Architecture & Urban planning
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Event code:
714
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Language:
German, English
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Barrier-free:
Yes
Organiser
Gabelsbergerstraße 85
80333 München
bayern design GmbH is the competence center for knowledge transfer and collaborations around the topic of design in Bavaria. Through various projects, they highlight the importance of design.
