Annette Baumeister

Annette Baumeister leads the Munich location of Designworks, the BMW Group’s innovation studio. Here, she orchestrates a multidisciplinary creative ensemble that works both for the BMW Group and for clients from other mobility sectors. She curates talent and ideas to translate visions into tangible design. Shaped by the creative freedom of her design education in England, her leadership style is rooted in unlocking potential and opening up creative space. With trust in her team’s expertise and a clear perspective on the future, she drives innovation and strategic partnerships forward. She views technologies such as AI as creative catalysts that enrich digital design, while the composition itself remains human.