Julia Peglow

Julia Peglow is founder and partner at THE SKILL, a strategic advisory for workflow design and AI-powered knowledge work. A trained designer, Julia has 25+ years of experience in the creative industry as a strategic consultant and MD of branding and UX agencies, e.g., MetaDesign, Zeichen&Wunder, and iconincar, working with clients such as adidas, BMW, SAP, MINI. Julia was listed among “100 People to Watch” by W&V for her work as author of “Wir Internetkinder” (Verlag H. Schmidt), host of Europe’s largest branding conference CXI, and her top-rated seminars on brand building and AI at universities and academies in Vienna, Munich, and Berlin, as well as her own platform, SCHOOL OF CREATIVE THINKING—where she positions creative thinking as the most important skill in the future job market.