One week full of design. Thank you, mcbw 2026!
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Thorsten Habermann-Muhsal
Founder & Managing Director PRETTY GOOD IDEAS GmbH

Thorsten Habermann-Muhsal

Thorsten doesn't believe in ready-made answers. He's convinced that the best ideas emerge from a flow state – where deep problem understanding meets the joy of play. Allowing playfulness leads to better results – beyond rigid frameworks and performance pressure. The urge to play is part of our DNA. It never stops.

As founder of prettygoodideas, he guides people and organizations in discovering their authentic core and translating it into tangible impact – from decisions to brands, communication, and corporate experiences. What drives him: the conviction that real impact is created where ideas meet the ground.

With FARMHOUSE and Berg.fest, he and his team have created a place where exactly that happens: thinking and making intertwine. Salon and workshop.
Play forward!

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