Prof.
Daniela Bohlinger

Daniela Bohlinger is responsible for digital design processes at the BMW Group. She works at the interface between analog and digital design processes with the aim of making them more transparent, leaner, and more efficient. Previously, as Head of Innovation/Invention Sustainability Strategy she contributed to the company's strategic development in the areas of sustainability and circular economy. Daniela Bohlinger is also a Senior Academic Advisor at the Umeå Institute of Design.