Efrat Friedland

An industrial designer with a passion for materials, Efrat is the founder of materialscout, a Munich-based consultancy that helps market-leading companies generate value through creative, competitive, and sustainable implementation of materials and technologies. Focusing on consumer tendencies, materials sourcing, processing, implementation, emotional attachment, and end-usage with a circular approach, materialscout connects the materials industry with the creative industry.
Efrat is also the co-founder of Positive Plastics, a toolbox and platform for designers and engineers, introducing them to commercially available polymers with a lower environmental impact.

Photo: Daniel Schvarcz