Alexander Strub

Alexander Strub is Creative Director and head of the Brand Experience Department at Drees & Sommer. For over 10 years, he has been exploring how brands can be brought to life in physical spaces on behalf of clients. Before that, he was a partner at Expolab, where he specialized in spatial communication, architecture, and design.
As a speaker, he seeks to share his approaches and philosophy, sparking discussion and exchange. His guiding principle:
"Everything is ultimately about responsibility, quality of experience, and emotions.“